Wednesday, 17 April 2013

Kevin's on His Bike to Brighton

kevin fitzmauriceTrade Marketing's Kevin Fitzmaurice has set himself quite a challenge for 2013.

On Fathers Day (Sunday 16th June) he'll be taking part in the London to Brighton Bike Ride. This is the British Heart Foundation's (BHF) flagship fundraiser and Europe's largest charity bike ride.

Kevin is doubling up his efforts in two ways. Firstly he's decided to add the Alzheimer's Society to his BHF fundraising, owing to a recent family bereavement.

Secondly, Kevin sees the process of getting fit for the 54 mile ride as his own way of preventing the need to use BHF's services. As he says on his Just Giving page:

I'm cycling the London to Brighton for British Heart Foundation because if I don't, I'll be a recipient of this charity.

I know this may seem small in comparison to all the wonderful events others have completed but this very personal challenge is 2 fold. 

I'm determined this year to lose over 5 stone (70lbs or bags of sugar). I began my programme in January this year and I'm pleased to report I've lost over 2 stone to date.  I'm keen to earn money for a charity linked to my weight loss so it's not all about my vanity - Ha. 

Kevin has raised £900 so far, just £100 shy of his target of £1,000. Can you help him get there?

Kevin, you've made fantastic progress so far - we're looking forward to hearing good news and seeing your pictures from the ride in June!


  1. George MacGregor21 April 2013 at 05:49

    Hi Kevin, hope your training is going well, I've done that ride a few times before, its great fun, why don't you come to the Ellis 50 miler on the 5th may, I will be there.
    Best regards George MacGregor

  2. Kevin Fitzmaurice24 April 2013 at 05:00

    Hey George, both my lads are representing thier school in thier respective county cup finals the same day. Thanks for the advice and the opportunity though. I have a 50 miler lined up that week which I'm doing with a mate

  3. Mark Cashmore, Chief Executive26 April 2013 at 09:34

    An impressive start.